Definition

E-mail marketing is a very strong promotion method due to the personal environment where the discussion on your brand is moved – customers’ inbox. This method does not mean sending mass e-mails, but the creation of a direct communication line with current and/or potential clients, leading to conversion and sales.

Chose e-mail marketing because:

• It excels at Return on Investment. With small costs and a wide range of application, e-mail marketing is an efficient method that you should use when you wish to pass from conversation to sale.

• It increases sales. Thanks to the intimate and personal environment where the communication takes place, the chances of a subscriber visiting your website after receiving the e-mail are very high. The sales increase at small costs thanks to the promotion of the products and customized messages.

• It is measurable. The success of e-mail marketing campaigns can be measured to the smallest details: e-mail opening rate, click or sale rate. All these data contribute to the improvement of the strategy for better results in the future.

• It builds brand awareness and memorability. Sent regularly, with a unique design and proper identity elements, the e-mail marketing campaigns significantly contribute to increasing the notoriety of your brand. The frequent communication with your subscribers will always keep you on the first line when it is time to shop.

• Lead generation. E-mail marketing is the main source for generating and increasing interest in the products and services of a brand. In the context of increasing competitiveness in any field and of changing the purchase process, lead generation by e-mail marketing is a very effective method to build up a relation with customers.

• It reinforces the relation with the customers. Thanks to the easiness to create and send an e-mail, you can communicate more frequently with your customers, and the communication can be bilateral. This way, you build a solid relation with your customers and potential customers, based on trust, thus accelerating sale.